Facebook vs YouTube which pays better for content creators

Facebook vs YouTube which pays better for content creators – Detailed Insight

With the trends of Facebook monetization, YouTube has a big rivalry, and creators are curious to know which pays more. Facebook are gradually launching itself into the streaming market since 2017 and this has been a challenge for YouTube. Contents creators are gradually moving to Facebook for monetization daily.

We all know that both platforms have requirements for monetization which are going to run through quickly.

 

Facebook video monetization allows creators to earn money from their videos by displaying ads or sponsored posts. Those using the platforms can earn a living with the Apps by simply creating videos off their knowledge. To monetize your videos on Facebook, creators must first meet certain eligibility requirements.  Immediately you become eligible, you can enable monetization on your videos and set up ad breaks.

Once this is done, you will earn from the ads Facebook shows on any video you drop. You can also earn money through brand partnerships and sponsorships. As a creator, you should focus on creating engaging and high-quality content, as well as building a large and engaged audience on Facebook.

 

On the other hand, Monetizing your YouTube content is possible provided you meet the criteria. This can be achieved by incorporating ads, selling merchandise, or sponsored content that are in the same niche as your site.

Youtubers can only start earning by meeting the eligibility status. Here you must have a minimum of 1,000 subscribers and 4,000 watch hours on your channel.

Once you reach reaching these requirements, you can join YouTube’s Partner Program and begin earning money from your videos. You can also start making money through strategies like affiliate marketing, sponsored videos, and crowdfunding.

 

Facebook vs YouTube for Content Creators

Last year some creators expressed their gratitude due to the money they earned from their content on Facebook. While others are still adamant that youtube remains the best.

Both platforms are very lucrative and creators can cash out by doing the right thing on each platform. One thing to study on both platforms is niche relevance. There are different type of content that suits each platform. For Instance, entertainment videos perform better on Facebook while ever-green and Educative content is better on youtube.

According to Digiday, Top publishers say they earn $350 per 1M views while YouTube pays $2,000 to creators which affirms them as the best although it might change soon.

According to records and research, YouTube has been known to pay creators more than Facebook, but this can vary greatly depending on the creator’s audience size and engagement levels.

Understanding the Risk level associated with both platforms is a step to consider before choosing to monetize them. There is a higher tendency of demonization on Facebook than on YouTube. This is so because of the numerous Facebook updates which keep rolling out frequently.

Another fact to look out for is the fact that Facebook is not outrightly a video platform rather it’s a social media space. Therefore video engagement seems higher on YouTube especially when the video is informational.

 

Feature YouTube Facebook
Revenue Formats Advertisements, YouTube Premium plan, Sponsorships, Super Chat, Advertisements, In-App Purchases Sponsored Posts.
Audience size 2 billion  monthly active users 2.8 billion monthly active users
Monetization  1,000 subscribers and 4,000 hours of watch time in the last 12 months 10,000 followers and 300,000 views on their videos in the last 60 days
Ad formats sponsored cards, Skippable & non-skippable pre-roll ads, and mid-roll ads. In-feed ads, sponsored posts, and Stories ads
Pay per 1M view according to Digiday 2,000 Dollars 350 Dollars
Analytics and measurement tools YouTube Analytics, Creator Studio Facebook Insights, Creator

 

In summary,

Both platforms pay creators, all you need to do is determine the platform that suits your content and start pushing, however, its always advisable to monetize both platforms at once. YouTube also has a wider option of monetization, such as ads, sponsorships, and merchandise sales, while Facebook primarily offers monetization through ads.

 


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